Allseating Announces Partnership With Aligned Reps

February 17, 2022


Allseating Announces Partnership With Aligned Reps

The Rep Group Will Represent Allseating in the Northern California and Nevada Territories


Toronto, ON — February 17, 2022 — Allseating is pleased to announce its new partnership with Aligned Reps, a manufacturer’s representative firm that focuses on the office, senior living, hospitality, healthcare, and the public sector markets. Founded in 2019 by Principals Mark and Gavin McGregor, the veteran-owned company represents ten design-forward, high-quality furniture manufacturers within the Northern California and Northern Nevada territories. Aligned Reps will carry Allseating’s full product lineup in both its San Mateo headquarters and, in its traveling, mobile showroom.  


“We are thrilled to partner with Aligned Reps to strengthen existing relationships, as well as forge new ones in these regions,” says Chuck Bowering, Regional Sales Director of Allseating in the Western United States. “Working in collaboration with our direct rep, Chad Whitten, Aligned Reps will help further expand Allseating’s visibility in the Western United States and give both new and existing clients increased access to our exceptional products.”


Aligned Reps strategically partners with both manufacturers and resellers to create an “aligned” sales strategy. The team creates a compelling value proposition by helping manufacturers and resellers win projects and maximize profits throughout the entire project lifecycle. Utilizing a mobile showroom, Aligned Reps brings product samples directly to its partners. This in-person connection allows the team to have an advantage over competitors in the region by showcasing products in-person and on the dealer’s time. The mobile showroom will travel to dealers throughout San Francisco, Sacramento, San Jose, Fresno, Reno, and surrounding areas.


“We have eagerly anticipated this partnership with Allseating and are excited to represent this innovative company,” says Mark McGregor, Principal of Aligned Reps. “We are looking forward to aligning Allseating with our clientele, bringing the brand in front of our dealers, and strengthening relationships across the territory.”


Mark McGregor has been in the furniture industry for over 35 years. Mark entered the industry as a commercial furniture dealer in 1986 and worked for various firms throughout his career. Mark pivoted from his role as a dealer and founded Aligned Reps with his son, Gavin, in 2019.


Gavin McGregor, a US military veteran, has been in the commercial furniture industry for almost 10 years. Gavin joined the industry in 2013 and was very successful on the dealer side before forming Aligned reps with Mark.


For more information about Aligned Reps, or to schedule a mobile showroom appointment, please visit For more information on Allseating and Allseating’s product offerings, please visit




For four decades, Allseating has been a leader in the design and development of solutions that adjust to the needs of customers in the office, educational, hospitality, and healthcare industries. Our 100,000 square foot facility in Toronto, Ontario, Canada is home to our broad line of seating solutions. Whether it’s through innovative designs or comprehensive service programs, we’re always working at making people feel comfortable and productive.


For more info, visit our website:



Founded in 2019 by Mark and Gavin McGregor, Aligned Reps is a multi-line furniture representative firm representing design-forward, high-quality furniture manufacturers to the reseller markets within the state of California and Nevada. Aligned Reps represents different manufacturers in corporate, education, fabrics, healthcare, hospitality, and senior living industries.


For more information, visit our website:


Media Contact:

Cody Suher

Associate Vice President, UpSpring PR

T: 646.722.8146