Allora Launch

Allora Guest In-Situation
Allora Launch
Allseating Launches Allora, Designed to Redefine In-Between Spaces



In Partnership with ScagnellatoFerrarese+Masiero, Allora Elevates Guest Seating from Lobbies to Cafeterias

Toronto, ON — April 10, 2024 — Allseating,  the leader in the design and development of cost-effective and highly ergonomic seating solutions for the office, educational, hospitality, and healthcare industries, is pleased to launch Allora, a new seating solution that is a testament to the transformative power of design in transitional spaces. Inspired by the moments spent in between, from bustling lobbies to vibrant cafeterias and dynamic training rooms, Allora embodies versatility, functionality, and aesthetic appeal.

Named after the Italian filler word used to ponder thoughts or introduce sentences, Allora transcends conventional guest seating with its simplistic yet highly customizable design. Crafted by the esteemed design team at ScagnellatoFerrarese+Masiero, Allora represents a seamless fusion of form and function, offering a single-shell collection with an array of variations tailored to suit any environment.

"At Allseating, we recognize the importance of transitional spaces in fostering connectivity and productivity," says Paul Vendittelli, President of Allseating. "Allora is not just a chair; it's a versatile solution designed to elevate every moment spent in between, providing comfort, style, and adaptability."

Whether it's fostering collaboration in corporate training rooms, enhancing comfort in cafeterias, or facilitating focused discussions in lobby areas, Allora adapts seamlessly to diverse environments and empowers users to create spaces that inspire, engage, and elevate experiences. Allora offers seating solutions that cater to diverse needs and preferences, with configurations such as armless, with armrests, or with a tablet arm. Adjustable armrests ensure enhanced comfort tailored to the individual. 

With two (2) frame options including 4-leg and collaborative designs as well as beam seating configurations—with 2, 3, and 4 positions for both seats and tables— Allora optimizes space utilization. The stackable design allows for easy storage, with options for stacking up to 15 high or 8 with a tablet. For added functionality, an optional book basket beneath the seat is ideal for educational and training environments. Allora comes in five finish options for both the shell and frames - Blanco, Nero, Gris, Rosso, and Blu - providing aesthetic versatility to complement any design. Additionally, an optional upholstered seat pad adds a layer of comfort and choice, ensuring a personalized and tailored experience.

For more information on Allora and Allseating’s diverse range of products, please visit



For over 40 years, Allseating has been a leader in the design and development of solutions that adjust to the needs of customers in the office, educational, hospitality, and healthcare industries. Our 100,000-square-foot facility in Toronto, Ontario, Canada is home to our broad line of seating solutions. Whether it’s through innovative designs or comprehensive service programs, we’re always working at making people feel comfortable and productive.


ScagnellatoFerrarese+Masiero is an Italian-based design studio, including designers Paolo Scagnellato, Jeremiah Ferrarese, and Guilia Masiero. The studio’s philosophy is that form follows function, and their essential values are modularity, versatility, and an expressive use of materials that enhance design.

Media Contacts

Grace Gathright
Associate Communications Director, UpSpring PR
T: 646.722.8146
[email protected]