FOR IMMEDIATE RELEASE
Allseating Makes Its Debut as Part of Design Days 2025
The Brand Will Showcase New Product Lines Equation™ and Gemelli™ Guest and Stools, Alongside Thoughtful Additions to Beloved Product Families
Toronto, ON — June 2025 — Marking their debut as an official participant in Design Days 2025, Allseating will showcase the newly launched Equation™, and feature upcoming Gemelli™ Guest (and stools), as well as its newest additions to beloved product families L1® Guest and Attune™ Guest. A surprise special guest, in the form of the latest seating innovation in Allseating’s portfolio, will also be showcased. Located across from the Mart at 325 N Wells Street, Suite 210, Allseating’s showroom will feature a whimsical “Be Our Guest” theme to put a spotlight on valued partners as well as the newest chair collections. Allseating invites guests to stay a while, embrace the whimsy, to honor the clients and partners whose insight, trust, and collaboration inspire its products and innovations.
“We look forward to celebrating our guests–the people who inspire us to keep evolving and innovating,” says Paul Vendittelli, President of Allseating. “Reflecting the connection we have built with clients both new and old, we are excited to showcase what we’ve been up to through the dynamic, forward-thinking lens of Design Days.”
Three new collections and two additions to existing product families focused on guest seating will be on display during Design Days 2025:
- Equation™: A modern, fully integrated task chair, Equation integrates Allseating’s patented back adjustment technology to provide maximum support. The chair is highly customizable and can adjust to any user with intuitive controls, fitting into a variety of spaces such as open or private offices, home offices, touchdown spaces, or unassigned workstations.
- Gemelli™ Guest and Stools: Designed in collaboration with iconic industrial designer Carl Gustav Magnusson, Gemelli delivers timeless design, ergonomic comfort, and lasting versatility across institutional and commercial settings. Available in six plastic shell colors, Savoy, Soleil, Valley, Dune, Ashtone, and Noir, and paired with matching satin and polished paint frame finishes, a unique jewel detail in polished aluminum cleverly mimics a cufflink.
- L1® Guest: Since its launch, the ergonomic L1, a task chair inspired by the L1 vertebrae, has quickly become a fan favorite. Following the recent addition of a highback option and a plus model, the introduction of the L1 Guest chair was a natural next step. L1 Guest was designed to be paired with the L1 task chair, incorporating familiar design cues in both the chair’s back and seat. L1 Guest will be available in 2 frame finishes, mesh and upholstered back options, and optional arms for added versatility.
- Attune® Guest: Attune is an adaptable, lean, and light solution that fits seamlessly into any environment while providing superior comfort and ergonomic support. Designed by Aaron Duke and Paul Mazzotta of Studio Black Box, Attune captures the essence of Attune Task through incorporating the unique back profile and distinctive patterning, while also featuring an inherent flex in the upper back frame. Attune Guest is available in 2 frame finishes (Black or Birch) and 5 seat and back colors (Black, Birch, Midnight, Smoke, and Currant). The guest chair is available in either a 4-leg or collaborative model with or without arms.
In addition to the festivities at Allseating’s showroom, the brand will also be furnishing Gabriel Fabrics’ showroom at 333 N Green St, Suite 150, in Fulton Market. Iconic collections like Prata, Astute, Exchange, R.E.S., Watson, Attune, and Ayles will showcase the versatility of new and existing textiles in real-world settings.
Allseating welcomes all attendees from Design Days and NeoCon to their showroom. A dedicated barista will be on staff both Monday and Tuesday. Sparkling mimosas will be served on Monday, while a Bloody Mary Bar will be available on Tuesday. Additionally, baggage check is back and will be available for attendees’ convenience on Tuesday from 8 am to 4:30 pm CDT.
Allseating’s annual party will take place on Monday, June 9, from 3:00 to 6:00 pm CDT. To RSVP, please contact Allseating’s PR team: allseating@upspringpr.com.
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ABOUT ALLSEATING
For over 40 years, Allseating has been a leader in the design and development of solutions that adjust to the needs of customers in the office, educational, hospitality, and healthcare industries. Our 100,000-square-foot facility in Toronto, Ontario, Canada is home to our broad line of seating solutions. Whether it’s through innovative designs or comprehensive service programs, we’re always working at making people feel comfortable and productive.
For more info, visit our website: www.allseating.com.
Media Contacts
Grace Gathright
Communications Director, UpSpring PR
T: 646.722.8146
grace@upspringpr.com